Black Friday,the day following Thanks Giving Day shares paramount percentage of the sales for most of retailers in US. This sensational Friday is awaited all over the year for its own unique importance. This Friday fits well in between thanks giving Thursday (harvest festival)and weekend. Being a continuous 4 day vacation and the last additional holiday before the festive season, Christmas shopping starts with this. On the similar lines, India's most reliable online retailer Flipkart has chosen a day to kick start Diwali season, India's biggest celebration.
Flipkart has announced "Big billion day " on 6th October. Flipkart is trying to bring together a billion customers through what they promise is going to be the greatest sale ever in India. In its teaser ad, Flipkart has announced ‘Bumper discounts at 90% off’ and ‘shop for things that are priced as low as Rs 99’. As the retail world observes it closely , success of such a day long shopping event would create a positive buzz around Indian online retail capacity. As Government of India plans effective "make in India" campaign , investments flow in only based on potential of market for their products. If the day of sale can prove what E-tailer Flipkart aimed at , India is getting ready for a new headway in the field of retail.
The sentiment behind choosing this date(6-10) is said to be 610 – the number of the flat from where Sachin and Binny Bansal, Flipkart promoters, began their journey in 2007. If all the online bigheads in India along with in-store retailers come up with a common day before the next biggest celebration, we will quote our market capacity to the world providing a carpet for investments into retail and manufacturing.
Time to market our market..!
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